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Jonas Fors founds E-sport team with leading Swedish talents.

NASCAR and the simulator platform iRacing promises a race purse of $300 000 to the finalists in ENASCAR Coca Cola iRacing Series, a simulator racing series that is partly broadcasted on NBC Sports.
– I’ve been following how the E-sport market have developed and this fall it came clear to me – the E-sport is growing and the traditional sport is struggling in the continues digitalizing society, Jonas says.

The project have been developed together with Pontus Nilsson, team manager for FORS eSPORTS.
– I’ve followed Jonas efforts across the Atlantic and when Jonas pitched this idea it felt obvious to step onboard, Pontus says. The fact that we’ve already have attracted these guys [Alexander Wegert, Tomas Andersson and Linus Broström] feels unbelievable. It’s a very nice bunch of guys who also are the highest rated Swedes in ovalracing at iRacing. I’m excited over to see how we can develop this further.

The talents Linus Broström, Tomas Andersson and Alexander Wegert affiliated to the team in the end om 2019 which today is reviealed.
– We have the three best active drivers in the same team and it is of course a delicate challenge to be leading in our niche at our first day after the unblinding of this effort, Jonas says. We’ve already raced two races in Road to Pro where Linus Broström finished eighth already in his premiere so we have already shown our concept to be compeditive.

Linus Broström are looking forward to see what the team can bring and predicts a bright future.
– It’s going to be a lot of fun working with Jonas, Linus says. He has already shown that he has a lot of racing knownledge and he has given good advice which have helped me a lot in a couple of races. The future is looking bright for us and I believe that we might have something big in progress here. Jonas was very clear about his short- and longterm goals for this team, which made this effort seem very serious. Before this I’ve mostly raced by myself, but now we can hopefully do more races together and help each other to prepare for the races, support during the races and evaluate the race afterwards together. Also, this gives you something more to work for, both for yourself but also for the team and you can take great advantage yourself by helping others.

Tomas Andersson was attracted by working side by side with Jonas Fors.
– I joined this effort because it is the most ambitious Swedish effort on a eSport-team I’ve heard of and considering that Jonas Fors was the guy behind it was a simple choice when I got the proposal, Tomas Andersson says. To work with Jonas is simple since he is social, responsive and very humble in the face of this challenge since he doesn’t share the same background as us [Tomas, Alexander and Linus] within the E-sport community. It’s going to be very interesting to see where this project will progress since Jonas wants to run the eSports-team side by side with his racing efforts.  

Alexander Wegert sees FORS eSPORTS as a chance for Sweden to get more exposure in the oval community of iRacing than it have had before.
– I feel that Sweden really has a chans to get more exposure in the iRacing ovals since it’s very few Swedes out there and most of them are not organized and I joined this effort because now we have that opportunity, Alexander says. I want us to become a family in the team where we help each other out, where no one is better than the other and where we encourage eachother to create a team feeling. If someone has a bad race, the team should be there for support and when you have a good race the team should be there to celebrate.

The whole E-sports team has some experience of auto racing, but from very different areas, a strength If you ask Jonas Fors.
– We have three very strong individuals to deal with here, Jonas says. Ponuts Nilsson has been a crucial support who have built the foundation to make this effort possible and I am so thankful for the time and commitment he have invested and shown to make it possible to attract drivers of this class. Tomas Andersson is from a Rally family and has driven on Daytona, Linus Broström is a former Junior Touring Car compeditor and Alexander Wegert has raced gokarts, folkrace and done tests in Formula cars and Junior Touring Cars. Alexander has also competed in drifting, won tournaments on Dreamhack and worked professionally within Esports.

FORS eSPORTS are competing in Road to Pro, the qualifying league to the eNASCAR sanctioned Pro Series. From the Pro Series you qualify to eNASCAR Coca Cola iRacing Series, the largest tournament of simulator racing in the world.
– We compete against NASCAR teams who have eNASCAR as a part of their operations, Jonas says. We have a lot to learn and a lot of connections to do. We do also have a responsibility to represent Sweden. Our main challenge is to get the drivers to share their secrets and develop eachother but also to find the right setups for the cars on each track.

The effort isn’t necessaraly focused on oval racing only.
– Since it’s NASCAR I’m racing in, it felt natural to start with the same cars and culture on the eSport-platform, Jonas says. Maybe already later this year branch out to road course racing too, but that community is a complete different organism. We might pick the talents we like, that show interest and fits our enviroment or propose to a already existing team to be our satellite.

Add Ice Cream to partner with Nascar Driver Jonas Fors

Jonas Fors is the fourth and only active NASCAR driver from Sweden. He currently holds 12 Swedish records among the minor leagues in NASCAR and has now partnered with the Sweden based functional ice cream brand Add Ice Cream.

– Me and my sidekick Sebastian sat down with founder Khosro Nikpay in the end of this summer and we have since then kept contact, Jonas says. Frill Holding who owns Add Ice Cream is quite new to the US market and we can provide opportunities for the organization in the future but until then we’ll warm up with a collaboration with their brand Add Ice Cream in Sweden.

Add Ice Cream, the innovative functional foods brand from Sweden has a clear focus on health and seem to be a good fit for the racing professional.

– High dietary fibre content is a key part of what makes fruits healthy but candy not, so I’m happy to be able to eat ice cream without guilt from now on, all thanks to Add, Jonas Fors says.

Jonas Fors will become the first Motorsport athlete through this collaboration to partner with Add and Frill.

– Jonas is a perfect fit for our brand, Simon Adolphson, leader of Add Ice Cream says. While having a really competitive and targeted mindset in training and out on the track, he’s also a compassionate guy who spreads joy around him. This is exactly what we’re looking for among our brand ambassadors.

Jonas Fors continues:

– We’ve built a system to help retail companies expand their business while also connect their brand to the intelligent and explosive energies that racing is related to, Add is just a perfect fit, Jonas says.

Next up for Jonas Fors is the ARCA Menards Series race at Mid-Ohio the 29th of May. If the race is successful, Jonas will be approved to race in the NASCAR Xfinity Series, the second highest racing division in the USA after its major league NASCAR Cup Series.

– We’ve been in touch with a couple of Xfinity teams and our goal is to get an opportunity with one of them by the end of the season, if we get the approval from NASCAR after Mid-Ohio, Jonas says.

Jonas Fors holds 12 Swedish records in the minor leagues of NASCAR and is currently the only Swede to race in any of the divisions in the USA. The effort is supported by local Swedish companies to global actors, a band of mentors and sidekicks that make up a balanced management. Jonas Fors can be followed on Instagram (Forsinracing), Facebook (Fors in Racing: Jonas Fors) and at www.jonasfors.com.

NOCCO USA in collaboration with Jonas Fors 2020

The Swedish BCAA-beverage company NOCCO was launched in march earlier this year on the US market with the intention to expand in the largest economy of the world. NOCCO is a sugar- and carbohydrate free premium BCAA-beverage which through its great taste has become one of the leading brands in its niche in Europe. – Since NOCCO entered the U.S. market earlier this year, the demand for premium products with BCAA’s has grown rapidly within the fitness community. One of many success factors behind the growth lies in the close collaboration with strong athletes and exercise enthusiasts sharing a passion for training in all sports including functional fitness, bodybuilding, weightlifting, fighting and fitness, Jennifer Sunnfors says. Through this partnership, Jonas Fors becomes the first racing athlete to collaborate with NOCCO. – Last in line of ambassadors is the professional NASCAR driver Jonas Fors, who brought home 12 Swedish records during his first year in the racing series, Jennifer says. Driving race cars in speeds exceeding 200 mph, is definitely NOCCO Enough! Jonas Fors is the first NOCCO ambassador within racing and we are proud to have him on the team.” Throughout sports, beverage company sponsorships is an important milestone for every athlete. – This is beyond exciting, Jonas says. For any athlete, a beverage-sponsorship, especially from a well-known brand, is a great verification. It is a proof of achievement in your career. To work with such an exciting and expanding brand in the United States feels amazing. The collaboration includes the sugar- and carbohydrate free flavors Caribbean, Tropical and Peach, which all includes 180 milligram of caffeine, and the caffeine free Apple flavor. – We will help NOCCO USA to grow, Jonas says. We’re hoping to take this collaboration further. The first phase is to show NOCCO that we are a strong ally, and give a hint of what we can achieve long-term together, so that NOCCO will feel confident to continue the collaboration with us and our sport. The NOCCO athlete team is spread all over the USA and NOCCO will continue to support them in their ambitions. – It has been a fantastic year and so great to see the passion and commitment from our ambassadors. We have signed over 50 athletes all over the USA this year. We look forward to work even closer with the team, supporting them in their future success and together spread the love for NOCCO”, says Ben Jones, CEO NOCCO USA.

Miljö Trans allies with Jonas Fors in 2020.

The Stockholm regional recycling and transportation company Miljö Trans joins efforts with Jonas Fors and his management during the 2020 season.

– I am so happy to come to bring Kenneth Hellström and his team on this journey and them into our network, Jonas says. Miljö Trans will play a key role in a project that we can’t yet announce but also join our business network in which we will provide them with new business opportunities.

To get in touch with Miljö Trans send an email to partner@jonasfors.com

Consale extends to a seventh year of partnership

Consale extends partnership as an associated sponsor to a seventh season in a row.

– It feels amazing to have Consale onboard on this journey, which they made possible by joining in 2013 which took me from Karting into racing and in 2017 from Sweden to the USA, Jonas says.

Consale is a Stockholm regional company who sell and rent out containers but also sales their own developed lock bar, CO-Kåpan.

For more information about Consale, visit: www.consale.com