Last year, I made my return to racing together with Gula Garaget Racing after years away from the driver’s seat. This Saturday, we line up again at Linköping Motorstadion for the Nordic Six Hour Cup, Sweden’s oldest endurance racing series, in what is probably Sweden’s fastest Volkswagen Beetle.
Somewhere over the years, the focus shifted. People started associating me more with commentating, business, projects and entrepreneurship than motorsport, and that makes sense. Life moves on. You build businesses, take on new responsibilities and suddenly racing becomes something people talk about in past tense around you.
The thing is, for me, it never really became the past.
This is not a massive all-in international program like the NASCAR years were, and I’m not pretending that it is. But I’ve always liked the idea that if the right team calls, I should still be able to walk straight out of the office, put the helmet on and deliver. There’s something appealing about becoming underestimated in motorsport. People stop expecting you to be fast after a few years away, even if the ability never actually disappeared.
Also, endurance racing changes things a little bit. A few strong performances in NSHC is enough to reopen conversations and suddenly opportunities that sounded unrealistic a year ago become very real discussions. Based on my background and résumé, an FIA Silver rating is absolutely within reach, and if a team believes in me for 2027 then races like Shanghai 8 Hours, Interlagos 3h and Dubai 24H are not impossible anymore. That’s still far down the road and nothing I’m actively planning around right now, but at the same time I’m fully aware that endurance racing allows drivers to stay competitive for a long time. Realistically, I still have many strong years left if I choose to pursue it seriously again.
For this race weekend, I’m also very happy to welcome Venice Equestrian as partner. Venice is a luxury Scandinavian equestrian brand that now also becomes part of Fors Family, our growing network of entrepreneurs, companies and people who believe long-term relationships still matter.
As part of the collaboration, everyone following this journey gets 10% off all orders until the end of May by using the code JONAS10 at checkout on the Venice Equestrian Official Website.
Partnerships for me have never only been about logos on cars or visibility online. The interesting part is always what gets built behind the scenes over time when ambitious people start helping each other move forward. That has been the core idea behind Fors Family from the beginning and Venice felt like a very natural fit for that vision.
Saturday is not being presented as some giant comeback moment. I already did my comeback last year. This is more a continuation of something that probably never disappeared in the first place.
There’s still some unfinished business left on the racetrack.